Description
Strategic PR, Corporate Communication, Media Relations, Press Release Drafting & Distribution
Expertise
Business Media Targeting, Executive Positioning (CEO Quotes), Storytelling
The Challenge
Husqvarna Romania, a client we have proudly collaborated with since 2017, reached a significant milestone in May 2026: the inauguration of a €1.2 million Concept Store in Constanța. The challenge was to communicate this major investment not just as a simple store opening, but as a strategic regional hub for green space solutions. We needed to ensure that the news reached the right audiences - business leaders, investors, and consumers - while positioning the brand as a pioneer in sustainability, electrification, and automation within the landscaping equipment market.
The Solution
We developed a comprehensive Outbound PR strategy centered around a powerful, well-documented press release. Instead of merely announcing the location and the budget, we crafted a narrative that highlighted the economic context. We integrated expert insights from Emil Țînț, CEO of Husqvarna Romania, discussing urban expansion, consumer behavior shifts, and the transition toward smart, battery-powered equipment.
By pitching this angle - one that combined local economic development with global sustainability trends - we made the news highly relevant for top-tier business, financial, and retail publications. We managed the entire distribution process, ensuring direct engagement with key journalists and media outlets.
Outcome
The campaign was a resounding success, securing organic publications in Romania’s most prestigious business and news outlets. The story was picked up and featured by: Forbes, Bursa, Revista Biz, Economica.net, Profit.ro, StartupCafe, NewMoney, Revista Cariere, Income Magazine, BricoRetail, Constructiv.ro, and Romania Journal.
This campaign is a testament to the power of a well-crafted PR message. It proves that when corporate news is tied to broader economic and social trends, it naturally generates interest. Our long-standing partnership with Husqvarna allowed us to perfectly translate their vision into a language the business press respects and values.
From crafting the initial draft to securing national headlines, our focus was to turn an investment announcement into a compelling business story. We are proud to support Husqvarna’s continuous growth in Romania and to ensure their milestones receive the spotlight they deserve.